For Distributors: 11 Ways Paragon's Website Will Help Your Business
1 Your Distributor Listing
Click on “Where to Buy” above, then “Find a Local Distributor” from the
drop menu. Visitors in your area can find you by entering the zip code.
Please check your listing for accuracy and send us updates. Be sure to
include your email and website addresses so you can receive valuable customer
referrals. Please send a brief description of your company including products,
services, classes, store hours, etc. We will add that to your listing.
2 “Design Your Own Kiln” Section
Since we have such a large product selection, we have created a tool to
help your customers find the exact kiln they need. Select “Products” above
and then “Design Your Own Kiln” from the drop menu. As the customer answers
questions on type of firing, kiln size, voltage, breaker size, and controls,
the list of selected kilns at the bottom of the page grows shorter. Use
this tool while talking to customers.
3 Pre-Qualified Lead Generator
Customers who have gone through the “Design Your Own Kiln” section can
choose to have a local distributor contact them. The customer’s contact
information is then emailed to the nearest Paragon distributors. Pre-qualified
leads of customers in your own area will build local store traffic.
4 UPS Tracking
When we ship small kilns and parts by UPS, you will receive an email notification
from UPS with the tracking number. To check the status of your shipment,
go to “Support” above and select “Track Your Shipment.” Enter the Paragon
sales order number, which we send you when confirming orders.
5 On-Line Catalog
The kiln pages offer a wealth of information to help you sell and service
kilns. Go to “Products” above, and then select “On-Line Catalog” from the
drop menu. On a single page you will see a list of all the kilns on our
website. You can also search for kilns by selecting an application listed
on the left side of the home page. Individual kiln product pages include
color photos, detailed specifications, options, upgrades, replacement parts,
and links to downloadable wiring diagrams and instruction manuals.
6 Kiln Product Sheets
Schools and community centers often request kiln specifications sheets
from distributors. Architects and electricians need them when designing
a school or installing a kiln. You can obtain these sheets by pressing
“Print Friendly” from the upper-right corner of a kiln product page. The
kiln photo, description, electrical requirements, inside and outside dimensions,
crating dimensions, weight, and options print onto a Paragon letterhead.
Sizes and weights are shown in English and metric units.
7 “Print Friendly” Pages Save Ink
The “Print Friendly” feature on the kiln product pages strips away the
graphics from the top of the website and page border to conserve on printing
8 Quick Searches
Search our extensive knowledge database fast. The database answers hundreds
of kiln questions. Select “Support” above and then “Operation FAQs” from
the drop menu, or “Products” and then “Product FAQs.” Questions are listed
by subject. Your new employees will love the FAQ section.
The website’s search line ignores dashes, blank spaces, periods, non-characters,
and is no longer case sensitive. Search by either the kiln model number
or 10-digit PN number. Quickly find wiring diagrams, kiln pages, manuals,
and replacement parts. Enter a couple of key words to find FAQs.
9 Download Photos / Sales & Marketing Materials
Select “Resellers” above and then “Photos” from the drop menu. You will
find Paragon kiln photos in jpg format for your website and in tif format
for your catalog. Catalog photos are in high resolution, around 9 megabytes,
and color-corrected. Select “Sales Materials” to download flyers, the catalog,
and price list.
10 Wiring Diagrams
Select “Resellers” above and then “Wiring Diagrams” from the drop menu.
Before you begin working on a kiln, download the diagram. It is a roadmap
of the kiln’s electrical system that shows how each component is connected.
You can often diagnose a problem simply by looking at the diagram.
11 Replacement Parts
Go to the bottom of a kiln page and click “Replacement Parts.” You will
see the main parts for that kiln. Click a parts photo to enlarge. Now you
have an illustrated parts list and wiring diagram at your fingertips for
not only most current Paragon kilns but also for many of the discontinued